The complete Burberry Fall 2014 Ready-to-Wear fashion show, as showcased on Vogue, remains a testament to the brand's enduring legacy and innovative spirit. This collection, presented under the Burberry Prorsum label (a name now a part of fashion history), captured a specific moment in time, reflecting both the house's rich heritage and its forward-thinking design philosophy. To fully appreciate the Fall 2014 collection, however, we must delve deeper into the meaning of "Prorsum," the impact of the line's eventual discontinuation, and the lasting influence of the Burberry Prorsum brand on the fashion world.
Prorsum Burberry Meaning:
The word "Prorsum" is Latin for "forward." This perfectly encapsulated the Burberry Prorsum line's positioning within the larger Burberry brand. While Burberry itself represented a classic, heritage-focused approach to British style, Prorsum was the label that pushed boundaries, experimented with new silhouettes and fabrics, and presented a more modern, runway-ready interpretation of the Burberry aesthetic. It was the forward-thinking arm of the brand, showcasing the cutting edge of design while maintaining a clear connection to the brand’s roots. The addition of "Prorsum" signified a distinct elevation, a higher level of luxury and sophistication within the Burberry universe. It wasn't just about the trench coat; Prorsum explored a wider range of garments, showcasing the versatility and evolution of the Burberry brand.
Burberry Prorsum Boots:
Footwear played a significant role in many Burberry Prorsum collections, and the Fall 2014 show was no exception. While specific details from the Vogue showcase require viewing the show itself, it's safe to assume the boots aligned with the overall collection's aesthetic. Burberry Prorsum boots were often characterized by a blend of practicality and high fashion. One could expect to see classic riding boots reimagined with modern twists, perhaps featuring unique buckle details, luxurious leather treatments, or unexpected color palettes. They were likely designed to complement the collection's outerwear and dresses, adding a touch of both sophistication and practicality to the overall look. The boots would have reflected the season's trends while remaining true to the Burberry ethos of quality and timeless style.
Why Did Burberry Drop Prorsum?
In 2015, Burberry announced the simplification of its brand structure, leading to the discontinuation of the "Prorsum" label. This decision, while initially met with some surprise, was part of a broader strategy aimed at streamlining the brand's identity and enhancing its global appeal. The rationale behind dropping "Prorsum" was to create a more cohesive and unified brand image, eliminating the perceived distinction between the mainline Burberry and its more high-fashion Prorsum line. By merging the two, Burberry aimed for a more efficient and streamlined approach to design, production, and marketing. The goal was to make the brand more accessible while maintaining its luxury positioning. This restructuring reflected a shift in the luxury market, where a more integrated and less compartmentalized brand identity was seen as advantageous. While the name "Prorsum" disappeared, its spirit of innovation continued to be reflected in future Burberry collections.
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